How do you feel now?

Ever think about smoking? Ever wonder about the women around you that may be pregnant but they are just puffing away while their infant, in a sense, is puffing away too? This ad does a fine job at getting the viewer to stop and think about what they are looking at and how this is a reality for some babies. The view is emotionally gripping and it is hard to look away no matter how much you would like to. The way the infant, or even fetus, it is hard to tell, is laying there in a bed of cigarette butts makes the audience feel a sad presence come over them, and that is the whole point. It is supposed to play on your emotions and even make you angry so that you will want to do something to help the children and talk to mothers to get them to quit smoking. The play on logos, and how the picture offers up a good reason to stand there and think about what you are looking at and realize how you feel when you look at it, is very powerful. The picture even seems to have its own tone. The way the entire picture has a shade of blue makes it look dim and in a way, depressing. And the way the infant just lays there helpless really allows the viewer to know that it is dependant on others to help it, and change the mother is acting and to care more about the child, than to put its life in danger for such a worthless product. It also looks as though the child is worthless to the person that had it so they just through it into the ash tray with the rest of the items they decide to discard. The baby is covered in ashes and just laying there in need of someone to stand up for it and help it to survive. The campaign doesn’t even need to put words across the picture or have someone’s voice describe what is going on because it is blatantly obvious. Don’t smoke, especially if there is a baby around or one on the way. I feel the ad is very persuasive, and at the least, thought provoking, and powerful. If it were displayed in Times Square, or somewhere equally as populated and busy, it would catch the eye of many and may even change the views of some people because they may have never thought of the way others are affected by cigarettes. Even though it is critical of smokers, I feel not many people would take offense to it because it is such a reality, and those children need help. And even if some people are offended by it, maybe they should be. Maybe their world needs to be shaken a little bit to bring them into reality and show them that a baby is helpless and when people smoke, it affects their little lungs and they deserve better than to be treated like and ash tray.